Start with a specific release
Contemporary coverage described a project around Hardwell’s Thinking About You, sold through his own website. Rightsshare developed the platform for Revealed. Purchases would be recorded and connected to the rights information, with the intention of making the distribution of payments more accurate and easier to follow.
A purpose worth testing
The reporting in Tweakers and Entertainment Business records the ambition of the project. Faster, clearer payments were the objective. This was an exploration of how the process could work, rather than evidence that the wider industry’s payment problems had been solved.
For a label or artist team, that distinction matters. A new tool deserves a clear purpose and an honest assessment of what it achieves. I want to understand where it can make the work more effective, then keep adjusting as we learn.
Keep the people behind the record in view
Being a producer shapes how I approach the business. A catalogue represents years of creative decisions, relationships and work. The systems around it should serve the people who made it.
I am curious about new technology, including AI, because it can shorten the path from an idea to useful work. Taste, intention and responsibility still sit with people. That is the standard I bring to a new experiment, whether it concerns a fan experience or the work behind a release.